Parent Course Packs
While I was working for Lovevery, I was a Creative Producer on their GTM campaign for the Parent Course Packs in 2024-2025. The Course Packs combined expert-backed bite-sized videos, children’s books, playthings, and parent guides to guide families through key developmental moments like potty training, starting solids, and welcoming a new sibling. Each Course Pack featured insights from a broad network of child developmental experts, including pediatricians, occupational therapists, academics, and researchers.
I oversaw end-to-end creative and production workflows, from concept through final delivery, for both their video and photo content. Among many other things, I worked directly with the experts directly and prepared them for their shoots. I also led the crew, handled locations, coordinated with the vendors, and hired and liaised with the cast. We shot these courses in Minneapolis, MN and Boise, ID. I collaborated closely with internal stakeholders to ensure that their creative vision was met, all while ensuring the content was aligned with Lovevery’s educational standards and brand voice.
You can access the actual courses on lovevery.com.
Course Pack Introduction
Food Before 1
Potty Learning
New Sibling
Project Highlight
Working with the cutest pairs of siblings ever.