Walmart Launch Campaign
While at Lovevery, I led end-to-end production on a multi-platform campaign introducing their award-winning toys to Walmart customers. From pre-production through post, I managed logistics, creative alignment, and cross-functional coordination to bring the brand’s Montessori-inspired ethos to a new retail audience. The campaign emphasized accessible early learning and reached families through digital, social, and in-store channels.
The biggest challenge of this shoot was that we were given very specific moments to capture of the children handling the toys. We managed to get everything we needed and the campaign was a huge success. I oversaw the entire photoshoot, both lifestyle and product ISOs. Enjoy!
Project Highlight
Watching the kids engage with each toy